Business Sense

Companies that make a positive commitment to fighting poverty are widely respected, recognised as leaders in the business world and enjoy an increased value in their brand - resulting in increased sales and profits. Improved staff morale - and therefore better levels of recruitment and retention – as well as good public exposure can mean that partnering with CARE is very good for business. As a CARE corporate partner you will join other successful well-known businesses such as Marks & Spencer, innocent drinks, Allianz and many others.

Your consumers – You need to let them know you are a responsible and ethical business. Nearly 40 per cent of consumers see corporate social responsibility as very important to them and around half see it as fairly important (MORI 2003)

Your staff – Recruiting and retaining quality staff is a sign of a sustainable, successful business. Nine in ever 10 employees say an employer’s social responsibility is important to them, while 86 per cent overall say it’s very important. (MORI, June 2005)

Your investors - the BBA (British Bankers Association) and the ABI (Association of British Insurers) tell us that investors view CSR activity is a useful sign of an organisation’s progressive nature. More than a third of investors felt that companies do not pay enough attention to their social responsibilities (MORI Dec 2004). The DTI recognises this and set ‘the Corporate Challenge’: the Treasury has made it possible for tax relief to be taken on gifts, secondments, shares and securities, land and building gifts, equipment and stock when given as charitable donations.