CARE International UK has appointed Sarah Taylor Peace as its new marketing director.

Sarah joins the international development agency’s marketing department from the leading mental health charity Rethink where she held the role of director of fundraising and social marketing since 2004 and most recently headed up the Time to Change social marketing campaign.

Previously she held a number of fundraising and marketing roles within the third sector, including Age UK and Samaritans, most recently working as a freelance senior fundraising and marketing consultant.

CARE’s Chief Executive Geoffrey Dennis said: “We are very pleased to welcome Sarah to CARE to lead our marketing department.

“Sarah brings with her a wealth of experience from across the non-profit sector which will be invaluable to CARE as we continue to raise awareness and funds to support our vital work.”

Sarah Taylor Peace said: “I am extremely pleased to join CARE. I have long admired the organisation’s forward-thinking approach to tackling poverty around the world, and I am excited about the role I am taking on.

“I join a dynamic and capable team at CARE and I am very optimistic about what we can achieve in terms of building unrestricted funding for the organisation and the work that it does.”

CARE’s marketing department includes donor, corporate and trust fundraising, as well as communications, events and the CARE Challenge Events Series.