#LightTheWorld 'Giving Machines' for CARE International UK opens in London
London, 30 November 2018 - CARE International UK is delighted to be one of the partner charities of The Church of Jesus Christ of Latter-Day Saints (LDS) #LightTheWorld Christmas campaign, which launches today.
#LightTheWorld will encourage people to donate at special vending machines or ‘Giving Machines’ around the world – and from today, people can donate in London, where one of these machines has been installed for the first time (at LDS Hyde Park Visitors Centre, 64-68 Exhibition Road, London SW7 2PA - opposite the Science Museum and next to the Victoria and Albert Museum).
Hannah Richards, Acting Executive Director of Fundraising, Partnerships and Communications at CARE International UK, said:
Where we may differ in our religious beliefs, our core human truths remain the same. And that for me is at the heart of this brilliant initiative from LDS. By working together and caring for each other, there is enough for us all.
I love this idea of vending machines as an engaging way to start the conversation with our children, to make it fun, let them join in. I will be bringing my own children here with great pride.
Thanks to LDS for having CARE as part of this initiative and thank you all for being part of this wonderful circle of faith, and hope and love.
Elder Brent H. Nielson, a senior leader for the Church, says:
Each year, during the holiday season, people around the globe have found countless ways to make a difference in people’s lives. We are excited to offer new opportunities this Christmas to spread joy, hope and love.
The #LightTheWorld campaign asks people to take the 25 days leading up to Christmas and turn it into a season of service, lifting and helping others in small and simple ways.
As part of this campaign, Giving Machines – essentially large, red vending machines – will be placed in five locations throughout the world to provide a way for people to give an instant act of kindness.
People will have the chance to ‘buy’ a variety of items – like books, school shoes, soap or a goat - from local and global charity partners like CARE International.
All donations will be accounted for by the vending machines, with the exact amount purchased going to each charity.
100% of all donations will go to each charity for their items and CARE will use the funds to support its programme and humanitarian work.
People will also be able to donate to the Royal British Legion and Hammersmith and Fulham Food Bank.
In 2017, the single Giving Machine in Salt Lake City raised more than $550,000 for local and global charities. This year these machines will be located at the following places:
• London (UK) – LDS Hyde Park Visitors Centre, 64-68 Exhibition Road, London SW7 2PA
• Salt Lake City (Utah, USA)
• Gilbert (Arizona, USA)
• New York (USA)
• Manila (Philippines)
All administrative costs for this campaign and costs associated with its nonprofit partners are covered by The Church of Jesus Christ of Latter-day Saints.
The London launch event is taking place on Friday 30th November at 12pm at LDS Hyde Park Visitors Centre.
Founded in 1945, CARE is a leading humanitarian organisation fighting poverty and providing assistance in emergencies. Our emergency responses focus on the needs of the most vulnerable populations, particularly women and girls.
CARE works in 93 countries, supporting 950 poverty-fighting development and humanitarian aid projects, reaching more than 62 million people directly (as per fundraising year 2017).
About The Church of Jesus Christ of Latter-day Saints
LDS has long demonstrated a history of providing humanitarian aid in some of the world’s poorest countries.
The elements of poverty, war, crisis, famine, natural disasters, hunger, human trafficking and human rights violation know no political or religious boundaries, which is why LDS partners with organisations like CARE International.
It also partners with Catholic charities and join hands with many other religions including Islam, Judaism, Hinduism and Buddhism to address the same causes that CARE International fights for.
- Hannah Richards, Head of Communications, firstname.lastname@example.org
- Emily Wight, Senior Press Officer (Programmes and Policy), +442070916063, email@example.com
- Ruby Wright, Press and PR Manager: +442080916047, firstname.lastname@example.org
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