This is a unique opportunity to play a leading role in helping transform digital fundraising and engagement at CARE International UK as we begin implementing our five-year fundraising strategy. We have significantly scaled and improved our digital programme in recent years. However, the way we are set up means the individuals and teams leading digital activity face challenges due to processes, capacity and silos that make transformative growth difficult.
Taking a holistic view of our digital programme and with your expertise and experience, you’ll help us build on the activity that’s working well, while identifying areas of lower potential to scale back. At its core, the role is about using digital to deliver greater income, influence and impact for the women and communities we work alongside around the world.
About the role
You will work cross-functionally to break down silos, develop an integrated digital strategy, and rapidly scale up our digital activity to meet our fundraising growth ambitions. You’ll set the bar for digital best practice and champion this across the organisation; sharing learning, helping outline a roadmap to becoming a digital-first organisation. You’ll support across teams with testing and innovating new products and propositions.
This is a part-time role but we are open to flexible working arrangements and a discussion around hours.
About you
You’ll be a strategic, collaborative, creative facilitator who can spark innovative thinking across teams. You can convene the right people and support CARE International UK to develop bold, audience-focused digital ideas. You’ll be motivated by the opportunity to help us rapidly scale up our digital programme and a keen self-starter with lots of enthusiasm.
This role will require a digital strategist with experience across the mix – from mobilisation and campaigning to fundraising and supporter experience. A keen eye for analysis and an audience-led approach, enables you to look beyond any one function or objective to drive growth; be that income, impact or engagement. You’ll have ample experience and/or knowledge of a wide variety of digital platforms and tools including CMS systems, Google Analytics, PowerBi, Impact Stack/Engaging Networks, MailChimp, social media and Adwords.