About the role
You will join us at a critical and exciting moment. As Head of Communications and Brand (maternity cover, February 2027 to March 2028), you will lead a talented and committed team of nine and the implementation of a new audience strategy, and you will develop and operationalise a cross-organisational public engagement strategy.
This is a strategic and hands-on role. You’ll find the variety and breadth both a challenge and a huge opportunity for impact. You will be accountable for our brand, media, website, social media, ambassadors and digital mobilisation, using audience insight, digital innovation and integrated campaigns to grow engagement and action. You will manage a non-staff budget of c. £300k, act as CARE’s senior comms representative on the Disasters Emergency Committee (DEC) and across the CARE confederation, and lead on crisis communications and reputational risk.
You will work collaboratively with senior leaders across the organisation and our global confederation to help your team contribute to different fundraising and advocacy goals, while driving excellence and consistency in communications across the whole organisation.
You will have a lot of autonomy to decide how we best deploy our resources creatively, strategically and innovatively, as a key senior leader in our Fundraising and Communications directorate. You will inspire more people to join us in growing women’s power to overcome crisis and poverty, unlocking the attention, influence and income needed for change.
About you
Whether you lead a comms team now or you’re ready to step up, we’d love to hear from you. You’ll bring:
- experience developing or communicating a consistent, compelling brand identity
- a track record of comms that raised a charity’s profile, income or influence
- an excellent understanding of how different comms channels and approaches can be combined for maximum impact
- experience creating innovative digital engagement approaches
- a leadership style that builds an inclusive, collaborative team where everyone can deliver and develop, rooted in CARE’s values and feminist leadership principles