Adding value to value chains

A cocoa farmer in Ghana

Inclusive value chains

Today’s markets are dominated by large-scale production networks – or ‘value chains’ – consisting of all the activities and stages, from production to marketing to distribution, that are required to bring a product to the consumer. However, those at the production end of these value chains – such as smallholder farmers and in particular women – do not always get a fair share of the ‘value’ from the product when it is sold.

CARE works with companies to co-create inclusive business models that give the poorest and most vulnerable people – especially women – dignified employment and a sustainable income stream, ensuring they are no longer excluded from the opportunities provided by business.

Using this approach we create inclusive business models that drive sustainability for companies and improve livelihoods for the world’s poorest people, addressing Sustainable Development Goals SDG 8 – decent work and economic growth, and SDG 9 – industry, innovation and infrastructure.

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Who we work with

Mondelez Cocoa Life logo

Through the Cocoa Life programme, CARE and Mondelez work in partnership to create thriving cocoa farming communities, through a holistic approach supporting the whole community in order to make cocoa production a sustainable livelihood for farmers. The partnership shows that it is possible to build a sustainable value chain business model that benefits cocoa farmers. Read more...

Diageo logo

Together we are committed to delivering transformational change throughout the Diageo value chain to empower women and engage men and boys to address the root causes of gender inequality and gender-based violence. Our partnership with Diageo focuses on empowering women – from smallholder farmers through to consumers – to have control over resources and skills, while addressing power relationships and the structures and policies that govern people’s lives in order to achieve positive, sustainable change. Read more...